Jillian Flesh, EVP, Joins the PSDA Board of Directors

The Flesh Company, headquartered in Fenton, MO is excited to announce that Jillian Flesh, EVP, has been named to the Board of Directors for the Print Services and Distribution Associations (PSDA) for 2018.

The PSDA is an organization of printing services and distributors whose members comprise a broad network of supply chain partners representing roughly 1,000 companies and more than 10,000 active participants. The organization’s members account for more than $5 billion in combined annual sales.

Jillian is the 4th generation of family leadership at Flesh Co; a traditional, security, integrated and labels manufacturer based in the Midwest and a founding member of the PSDA.

“I’m extremely honored to have been selected to serve on the PSDA’s Board of Directors, ” said Flesh.  “It’s a tremendous group and I expect that I’ll receive more out of my term than I will put in; but I hope I bring a fresh perspective to the mix.   As one of the two remaining founding members (along with Cooley Group), Flesh Co has always understood the importance of the Association and the value that it brings to all of its members; and I am excited for the opportunity to help drive our industry’s premier Association.”

To learn more about Jillian and other Board members please visit the PSDA’s website or click HERE

Warehouse and distribution growth in USA

Ecommerce sales are growing rapidly as more and more consumers move to online buying.  Currently ecommerce sales in the USA are approximately $400 Billion.   Projections vary though all reports show strong growth.  Forester Research suggests online sales will reach $414b by 2018 while eMarketer has projected sales to hit $491b by 2018.  According to the Pitney Bowes Shipping Index, the USA represents the largest parcel shipping market with more than 11.8 billion (2015) parcels shipped.   This growth suggests excellent print sales opportunities in the warehouse and distribution marketplace.

Thermal integrated labelDistribution operations use a variety of printed documents to manage their operations.  Integrated labels are incorporated into packing lists and pick slips.  These may be used for adding a tracking barcode to the package or a return label.  The key value to this format is the improved efficiency gained by imaging the document and label in a single print process at the distribution location.  Operations generating a shipping document and label in two areas may be doubling their print time and have a potential risk of miss-labeling a package.  Labels printed with a variable barcode may be used for inventory control, package processing and return to inventory applications.   Many of these applications are cut sheets imaged using laser or inkjet equipment.  Thermal printed versions are growing in many distribution areas as they are more conducive to the warehouse environment.

When working with clients using barcode imaging for tracking, it’s important to maintain a high level of quality in both the barcode imaging and the substrate used for the label.  Operations shipping thousands of packages per day cannot have lines shut down due to failed scans caused by poorly printed barcode or substrates with low reflectance rates.

Print opportunities are possible in nearly every level of retailer with an online store.   Many small to mid-sized businesses are finding new sales through e-commerce.  Some of these retailers may only shipped 25,000 to 50,000 packages per year, but are still candidates for integrated labels and custom packaging labels.

For distributors looking for a market that shows signs of multiple years of growth, the warehouse and distribution market is one that worth exploring.   Another factor for consideration, and one that may help you locate potential new business, is that fact the warehouse demand in the USA has grown to the point many retailers are having to look at outsourced locations.  This is driven by the customers demand for shorter delivery times.   Logistics now play a much more critical role. This means new distribution centers across the country.  According to a report by E. Smith Realty Partners, the top areas for distribution center growth in the USA will be in CO, UT, CA, TX, MD, AL, SC, MI, IA, LA, NE and WA.

Flesh Co is a leader in the production of integrated labels used in warehouse and distribution facilities.  For more information, contact our sales team at 800.835.0098.   To request a Warehouse and Distribution sample kit, visit our website at Fleshco.com.

For a deeper dive into the world of online sales you can check out the 2016 Internet Retailer Report.

Integrated Cards

Integrated cards allow the card and accompanying document to be imaged with variable data in one pass.  This improves efficiency and can reduce miss-match errors.   Integrated cards can be incorporated into laser cut sheets, continuous, unit set or jumbo roll formats.  Integrating identification cards into a document can be done in three manners.

Perforated punch out

The card can be perforated so it can be removed easily.   This also allows for variable imaging on the face and back of a card (duplex printing).  This process is good for temporary cards that will not be exposed to harsh environments and that will be replaced within 6-12 months.   Typically the stock will be a 28# ledger material.  As the card is part of the document, ink color and registration can be easily controlled.

Typical Options

  • Substrate can be varied to reduce cost or increase durability.
  • Security features can be applied to deter counterfeiting and provide authentication
  • Four color process is available
  • Variable imaging


Affixed cards are tipped to the offset printed document.   The cards are printed using a flexographic process which provides for some variation in the materials used for the card.  As the cards are printed using a flexography process and the document using an offset process, ink colors will not truly match.   Customers concerned with brand consistency may want to consider other options.  Most applications will use a polyester or plastic substrate with a thickness ranging from 9 mil to 20 mil depending on the material selected.   As the cards are affixed to a carrier, they can only be imaged by the end client on the face of the card.   Any back printing is typically static information and printed during the flexo process.   The cards are affixed using a two ply lamination which provides for an easy release.   Poly or plastic cards provide for more durability and are excellent for long life span application.   The cards can be variably imaged at the plant or by the client using a digital print device.  (Note:  It is critical that the production plant is aware of what type of imaging device the end customer is using so the proper face coating for toner adhesion can be applied during the manufacturing process.)

Typical Options

  • Flexo printing
  • Variable imaging
  • UV coating

 Integrated cards

Integrated cards” is the common industry terminology for creating a card from the document substrate by applying a liner to the back of the card area.   The liner is a two ply material that transfers a single layer of thin lamination to the back of the card.   28# ledger is more often used for this application.   28# ledger with a back lamination creates a very durable and thin card.   This process also makes it easy to create more than one card on a document.  Two to four cards are quite common especially in membership and insurance applications.   As with an affixed card, this process does not allow for end customer variable imaging to the back of the card.   Any static data must be applied during offset printing of the form.      This integration process also can be used to create other shapes for non-CR80 (standard credit card or ID card format) sized elements.  Bookmarks, key fobs and other shapes can be easily created to add value and advertising elements to the printed document.   Variable imaging can be used on the card and form when required.

Typical Options

  • Face lamination for additional durability
  • Security features to deter counterfeiting and provide authentication
  • Variable imaging
  • Multiple cards on a single document

Customer Type

Integrated cards are typically connected with identification applications.   Education, non-profit, associations, clubs, healthcare and insurance are just a few of the many markets that use integrated ID cards.

For more information on integrated cards and other integrated solutions, contact your Flesh Co sales representative or call us at 800.835.0098.   You may also order one of our Integrated Solution kits by visiting our website at FleshCo.com.

PSDA 2018 CEO Summit March 5-7

Join us at the 2018 PSDA CEO Summit taking place March 5-7 at The Scott Resort and Spa in Scottsdale, AZ.  Once every year, PSDA gives our executive members the opportunity to connect with the best in the industry, discuss high-level trends and share ideas and challenges. Make sure you are part of the conversation. Join us March 5-7, 2018 in Scottsdale to discover the strategies to give your company an edge in 2018.

View the agenda


Meet our New Regional Sales Manger

The Flesh Company; Fenton, MO., is proud to announce that Katie Harrington has joined the FleshCo team as Regional Sales Manager.

FleshCo Regional Sales Manager

Katie will be responsible for developing sales in the Eastern part of the US market with our distributor and reseller partners, through joint sales calls, educational training, and industry trade shows. Harrington joins FleshCo after spending the last two years in outside sales in the label market.

Katie will represent FleshCo from her home base in Pickerington/Columbus, OH., “said Mark Gerling, EVP Sales & Marketing for FleshCo. “We are looking forward to growing our presence in the Eastern region of the United States, where there are significant growth opportunities for FleshCo’s products and services. Katie exudes a passion and excitement for our industry and we are delighted to have her on board.”  To reach Katie please visit FleshCo.


Label Resource Guide

Label Resource GuideFlesh Co has added a Label Resource Guide to the Sales Support area of our website.  The downloadable guide is designed to help distributors understand the various types of labels, materials, adhesives and printing systems used in the label application market space.    The guide includes a questionnaire that can be printed out and used during a sales call to gather the proper specifications.  The Label Resource Guide can be downloaded at www.FleshCo.com.

Flesh Co also added a Common Paper Caliber guide and Paper Comparison chart, both available for downloading.

Flesh Co provides top quality, affordable business forms and labels in cut sheet, continuous, unit set and jumbo roll formats.  Value add capabilities include variable barcode image printing, integrated cards and labels, label/form combinations,  pocket forms, custom label products and a full-service bindery. Flesh Co is FSC® and SFI® Certified.  Questions on the company capability should be directed to the sales team at 800.835.0098 or by email at FleshCo@fleshco.com.

2017 PSDA P2P Technology and Innovation Summit


Don’t miss out on the year’s biggest exhibition in one of the country’s hottest locations.  Join Flesh Co on Oct. 4-6 in New Orleans for the 2017 P2P Technology & Innovation Summit. With hundreds of exhibitors showcasing their products and services, it’s the event you must attend.  Don’t wait and miss out!  Register to receive a discounted “Access Pass” from Flesh Co. (Note: This offer is only valid for distributors.)

When: October 4-6, 2017

Where: Sheraton New Orleans Exhibit Hall – Booth 201

How:  Enter the discount code P2PNOLA25 when registering to receive $25 off your “Access Pass”

Stop by our booth to meet Flesh Co’s team and learn about our innovative products and services.

You can visit us in the exhibit hall with the Access Pass. This incredible deal also gives you access to:

In addition, the popular Peer Group education is back and better than ever. With Peer Group Full Conference registration, you will be in groups with peers in similar roles to share experiences, make connections and participate in unique education sessions. Discounted rates are available until August 18.

Register today at www.p2psummit.org/register. Make sure to use our discount code P2PNOLA25 for your discounted Access Pass.

We look forward to seeing you in New Orleans!


FTC changes to Used Car Rule

The FTC’s Used Car Rule has been the law of the land since 1985. It requires used car dealers to post a Buyer’s Guide on cars they offer for sale. The Guide gives customers important warranty and other information to help them make informed buying decisions. After asking for public comments, the FTC has made some changes to the Buyer’s Guide that every used car dealer needs to know about.

The changes include adding a statement to the Guide that tells consumers to get a vehicle history report and to check for open recalls. The Guide also now tells consumers to visit ftc.gov/usedcars for information on how to get a vehicle history report and to visit safercar.gov to check for open safety recalls.

Air bags and catalytic converters have been added to the Buyer’s Guide’s list of major defects that may occur in used vehicles. And let’s not forget warranties, an important selling point for you and cost-saving item for buyers. The updated Buyer’s Guide lets you check boxes to indicate whether a vehicle is covered by a third-party warranty and whether a service contract may be available. There’s also a box that tells shoppers whether an unexpired manufacturer’s warranty applies.

You can download the updated Buyer’s Guides from the FTC’s Automobiles page, designed with dealers in mind. The amended Rule also lets dealers use their remaining stock of Buyer’s Guides until January 27, 2018 – one year after its effective date.

Compliance is key to good business practices and your reputation. To learn more about your responsibilities, please see the updated Dealer’s Guide to the Used Car Rule. It defines the Rule’s requirements, explains how to prepare and display the Buyer’s Guide, and offers a compliance checklist.

Source:  FTC

Flesh Co produces Buyer’s Guides as well as other business documents used in the automotive and transportation industries.

Strategic Partnership Took Kit

The PSDA recently announced the availability of the new Strategic Partnership Tool Kit. This is the result of a two-year project funded by the Print Education and Research Foundation (PERF). Below is a brief description.

Steps, Tips & Examples You Can Use to Collaborate More Effectively

PSDA’s foundation is rooted in partnership — to help companies connect in meaningful ways to address changing marketplace needs, and to ultimately grow sales and improve business.  Collaboration, not just competition, has become paramount to that growth. But how can you turn that notion into action?

PSDA’s Strategic Partnership Toolkit will help your team identify:
• Strategies, processes and tips to improve your alliances
• Areas for collaboration to drive revenue growth
• Methods to better serve the changing needs of customers
• And much more

The Toolkit includes:
• The 7 Building Blocks of Strong Partnerships
• Why Partnerships Matter More Than Ever
• Part 1: Getting Your House in Order
• Part 2: Reaching Across the Aisle
• Part 3: Measuring and Refining

The Strategic Partnership Toolkit was funded by the Print Education & Research Foundation (PERF).

The Strategic Partnering Tool Kit is available only to PSDA members. For membership information please visit PSDA.org.