2017 PSDA P2P Technology and Innovation Summit


Don’t miss out on the year’s biggest exhibition in one of the country’s hottest locations.  Join Flesh Co on Oct. 4-6 in New Orleans for the 2017 P2P Technology & Innovation Summit. With hundreds of exhibitors showcasing their products and services, it’s the event you must attend.  Don’t wait and miss out!  Register to receive a discounted “Access Pass” from Flesh Co. (Note: This offer is only valid for distributors.)

When: October 4-6, 2017

Where: Sheraton New Orleans Exhibit Hall – Booth 201

How:  Enter the discount code P2PNOLA25 when registering to receive $25 off your “Access Pass”

Stop by our booth to meet Flesh Co’s team and learn about our innovative products and services.

You can visit us in the exhibit hall with the Access Pass. This incredible deal also gives you access to:

In addition, the popular Peer Group education is back and better than ever. With Peer Group Full Conference registration, you will be in groups with peers in similar roles to share experiences, make connections and participate in unique education sessions. Discounted rates are available until August 18.

Register today at www.p2psummit.org/register. Make sure to use our discount code P2PNOLA25 for your discounted Access Pass.

We look forward to seeing you in New Orleans!


FTC changes to Used Car Rule

The FTC’s Used Car Rule has been the law of the land since 1985. It requires used car dealers to post a Buyer’s Guide on cars they offer for sale. The Guide gives customers important warranty and other information to help them make informed buying decisions. After asking for public comments, the FTC has made some changes to the Buyer’s Guide that every used car dealer needs to know about.

The changes include adding a statement to the Guide that tells consumers to get a vehicle history report and to check for open recalls. The Guide also now tells consumers to visit ftc.gov/usedcars for information on how to get a vehicle history report and to visit safercar.gov to check for open safety recalls.

Air bags and catalytic converters have been added to the Buyer’s Guide’s list of major defects that may occur in used vehicles. And let’s not forget warranties, an important selling point for you and cost-saving item for buyers. The updated Buyer’s Guide lets you check boxes to indicate whether a vehicle is covered by a third-party warranty and whether a service contract may be available. There’s also a box that tells shoppers whether an unexpired manufacturer’s warranty applies.

You can download the updated Buyer’s Guides from the FTC’s Automobiles page, designed with dealers in mind. The amended Rule also lets dealers use their remaining stock of Buyer’s Guides until January 27, 2018 – one year after its effective date.

Compliance is key to good business practices and your reputation. To learn more about your responsibilities, please see the updated Dealer’s Guide to the Used Car Rule. It defines the Rule’s requirements, explains how to prepare and display the Buyer’s Guide, and offers a compliance checklist.

Source:  FTC

Flesh Co produces Buyer’s Guides as well as other business documents used in the automotive and transportation industries.

Strategic Partnership Took Kit

The PSDA recently announced the availability of the new Strategic Partnership Tool Kit. This is the result of a two-year project funded by the Print Education and Research Foundation (PERF). Below is a brief description.

Steps, Tips & Examples You Can Use to Collaborate More Effectively

PSDA’s foundation is rooted in partnership — to help companies connect in meaningful ways to address changing marketplace needs, and to ultimately grow sales and improve business.  Collaboration, not just competition, has become paramount to that growth. But how can you turn that notion into action?

PSDA’s Strategic Partnership Toolkit will help your team identify:
• Strategies, processes and tips to improve your alliances
• Areas for collaboration to drive revenue growth
• Methods to better serve the changing needs of customers
• And much more

The Toolkit includes:
• The 7 Building Blocks of Strong Partnerships
• Why Partnerships Matter More Than Ever
• Part 1: Getting Your House in Order
• Part 2: Reaching Across the Aisle
• Part 3: Measuring and Refining

The Strategic Partnership Toolkit was funded by the Print Education & Research Foundation (PERF).

The Strategic Partnering Tool Kit is available only to PSDA members. For membership information please visit PSDA.org.

Print opportunity in non-profits

According to the National Center for Charitable Statistics, there are 1,507,231 tax exempt non-profit organizations in the U.S.   Though digital marketing has certainly become a norm for this vertical market, print based marketing and other documents are still in high demand.

Top five types of nonprofits consumers are giving to:
1. Church/Place of Worship (50%)
2. Local Social Service Organizations (45%)
3. Children’s Charities (37%)
4. Health Charities (35%)
5. Animal Rescue/Shelter/Protection Charities (25%)

Frequency of direct mail communication

  • 7% send direct mail monthly
  • 27% quarterly
  • 30% twice a year
  • 14% once a year

Source: DMA

Integrated address labels can be used with the donor request process to drive responseintegrated rates.   These are often incorporated into a larger direct mail kit containing other promotional literature.

Integrated cards may follow once a new member has been acquired.   These may have single or multiple cards on a single document.   The cards may be barcoded for tracking and scanning at the point of entry at a zoo, museum or other venue.  Additional print can follow a membership drive such as parking permits which may be window decals or hang tags.   Integrated cards and labels are available in laser cut sheet and jumbo roll formats based on the equipment used by the mailing house managing the mailing campaigns.

Though the amount of donation does grow between January and December, mailings are not necessarily seasonal in nature.   The type of non-profit may dictate a primary marketing time frame and frequency.

Types of non-profits

  • Public Charities
  • Foundations
  • Social Advocacy Organizations
  • Professional and Trade Organizations

(More information on types of charitable organizations is available from the IRS website)

Now may be the best time to explore print opportunities with non-profit groups in your area.  The year end holiday season is often a key fundraising time.  For more information on print opportunities in the non-profit vertical market, visit the Markets Served area of our website.

Flesh Co listed in top 400 printers

Now in its 33rd Year, the Printing Impressions 400 provides the industry’s most comprehensive listing of the leading printing companies in the United States and Canada ranked by annual sales volume. The listings include company name and the location of the head quarters; parent company, if applicable; current and previous year’s rankings; most recent and previous year’s fiscal sales; percentage change; primary product specialties; principal officer(s); number of employees and manufacturing plants; as well as the firm’s complete range of in-house sheetfed and webfed digital and analog printing process capabilities. Financial information for the PI 400 rankings was provided voluntarily by privately held and employee-owned firms, read more…

Source: PI

Tips for marketing print services


Our good friend, Patrick Whelan of Great Reach Communications, had some great tips for marketing printing services.  With his permission, we wanted to share those with you.

6 Easy Tips to Help Market Your Print Services

With many printing companies continuing to cut back on sales and marketing efforts, closing, merging, downsizing, etc, there’s a tremendous opportunity for companies to win new business and build loyalty with existing clients. But you have to be positioned to take advantage.

Start building and strengthening sales relationships today by utilizing meaningful content. Outbound communications such as newsletters and postcards, social media outlets like Linkedin, and inbound strategies that utilize web content are all highly effective ways to increase sales success.

  • It’s all about the customer experience.  Don’t view your marketing efforts from the standpoint of marketing. View them from the standpoint of the customer.
  • Effective marketing starts with a strategy and a plan. Don’t wing it. If repetition isn’t at the core of your marketing communications strategy, your efforts will fail.
  • Too many organizations get bogged down by taking a committee approach to producing marketing materials. Trying to create something perfect often becomes an excuse for doing nothing.
  • The average person can only keep 3-5 brands per category in memory. If you want to introduce your brand for consideration, another must be pushed out of consideration.
  • It takes at least 5-8 points of meaningful communication to convert a prospect to a customer.
  • Develop a series of [information?] touch points and deliver them to your contact list in a repetitive manner. The good news is that most CRM and contact management programs can easily facilitate a strategy of repetitive communications.

Our thanks to Patrick for allowing us to use this information.

New Label Resource Guide

Label Resource GuideFlesh Co has added a Label Resource Guide to the Sales Support area of our website.  The downloadable guide is designed to help distributors understand the various types of labels, materials, adhesives and printing systems used in the label application market space.    The guide includes a questionnaire that can be printed out and used during a sales call to gather the proper specifications.  The Label Resource Guide can be downloaded at www.FleshCo.com.

Flesh Co also added a Common Paper Caliber guide and Paper Comparison chart, both available for downloading.

Flesh Co provides top quality, affordable business forms and labels in cut sheet, continuous, unit set and jumbo roll formats.  Value add capabilities include variable barcode image printing, integrated cards and labels, label/form combinations,  pocket forms, custom label products and a full-service bindery. Flesh Co is FSC® and SFI® Certified.  Questions on the company capability should be directed to the sales team at 800.835.0098 or by email at FleshCo@fleshco.com.

Randall Lewis Honored with PIA Managing for Improvement Award

Randall Lewis

Randy Lewis, GM

WARRENDALE, Pa. — March 7, 2017 — Printing Industries of America (PIA) has recognized Randall Lewis, VP of manufacturing, The Flesh Co., as the 2017 recipient of the Managing for Improvement Award. The PIA award is bestowed each year on a manager in the printing industry who demonstrates the ability to create real and lasting improvement for his or her company.

Lewis’s nomination credits him with using his considerable leadership skills to motivate Flesh Co.’s associates, many with long tenure, to embrace Lean manufacturing concepts. The St. Louis-based company is a leader in the manufacturing of business documents and labels. Since Lewis’s arrival in 2003, the company has made major gains in efficiency, quality, capabilities, and teamwork.

He began his print management career in 1985 as pressroom supervisor for a forms company in Denver and subsequently oversaw a variety of forms, direct mail, and fulfillment operations from Virginia to Iowa. When he was hired by Flesh Co. as plant manager, he was tasked with reducing waste and improving cycle time. He implemented a Lean manufacturing strategy and refocused the workforce on waste reduction, problem solving, performance metrics, and making fact-based decisions. His achievements include a 40% decrease in inventories and lowering waste from non-conforming materials and customer rejects by over 60%. He also instituted work cells, cross training, and a new assessment program that emphasizes coaching and talent development. Today the company has over 90% participation in task teams and Kaizen events.

Lewis received his award at the 2017 Continuous Improvement Conference, April 2–5 in Pittsburgh, PA. More information about the conference is available at ci.printing.org.

Source: Printing Industries of America.

Flesh Co adds new security technology

Flesh Co, a leading manufacturer of business printing, has recently announced the addition of Panto4000 to their security offering.  Panto4000 is a new hidden word technology used in background pantographs to deter counterfeit attacks.  The new covert print technology was added to provide distributors with a higher level of protection for their client’s documents beyond traditional VOID pantographs.   Under the new Panto4000 license, specific pantographs and ink colors are available to further reduce the level of counterfeiting.

“Counterfeiters don’t use old school technology to make a fake check or money order”, says Dee Brown, CDC, Director of Sales for Flesh Co.  “To continue offering the latest security options, we needed to invest in the license for this technology.”  Information and samples of the new pantographs for testing are available by contacting the Flesh Co sales team at 800.835.0098 or by email at fleshco@fleshco.com.