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Print sales in the healthcare marketplace
2016-04-07
Overview
The healthcare market in the USA continues to be a strong area for print sales. Much of this is driven by consistent population growth combined with longer life spans. The USA census projects the population will rise by 15.8 million people between 2014 and 2020 reaching 334.5 million. In the following ten years, another 40.7 million may be added. The average life expectancy has risen in past years from 78.5 to a projected age of 82.9 by 2020.
Drivers
Obviously expanded life expectancy is one key driver in the growth of the healthcare marketplace. Patient privacy driven by HIPAA is another factor. The use of variable imaging in 1d and 2d barcode has become critical in the process of tracking patient care while protecting personal information. Accuracy in the tracking of patient services is equally important. Though barcoding and human readable numbering are efficient, poorly printed barcodes can create scanning errors and cause a breakdown in the information flow process.
Opportunity
Distributors, working with their trade printers, can use their document design expertise to ensure the customers healthcare documents are working efficiently. Form and label combinations are very typical in hospitals, labs and out-patient care centers. Variable imaging connects the removable labels with the parent document creating a chain of custody. Distributors also have the ability to provide high security solutions for birth and death certificates which are frequent targets for counterfeiting. Security features can be included in the substrate and printing to deter alteration or replication attacks while providing various means of document authentication.
Summary
Distributors of custom print solutions should see the healthcare market as a source for repetitive print sales and revenue growth. For more information, contact our sales team or request a Healthcare Vertical Market sample kit by visiting our website.